ESTEE LAUDER has made a magical ad, starring supermodel Carolyn Murphy and with a soundtrack by Madonna, that will debut in more than 10,000 cinemas in September to promote its new Beyond Paradise fragrance.
The 30-second ad, which was directed by The Fifth Element’s Luc Besson, sees Murphy wandering in a world of water, flowers and fairies as Madonna’s Love Profusion track, from her American Life album, plays.
“We wanted the advertising to be groundbreaking for Estée Lauder,” said group president Patrick Bousquet-Chauvanne. “The association of Luc Besson, Madonna and Carolyn Murphy will make for an exceptional visual and acoustic experience for movie and television audiences around the world.”
A television version of the ad will air on MTV, VH1, E! and Style cable channels.